Ultra Redefines Gaming Economy with Web3 Integration: CEO Gus van Rijckevorsel Shares Vision
The video game industry is witnessing a seismic shift as traditional monetization models give way to Web3-driven ecosystems. Ultra, a platform bridging Web2 and Web3, is at the forefront of this transformation. CEO Gus van Rijckevorsel outlines how EMPIRES and Citadels create interconnected opportunities for play, creation, and earning.
Players are no longer mere consumers but value producers through AI tools and digital ownership. This mirrors the film industry's evolution, where micro-studios now thrive alongside blockbuster franchises. Ultra's approach eliminates the mid-market gap, fostering a sustainable economy for all participants.